FIRST CAME YOUTUBE

The original big idea.

Jimmy Donaldson (aka MrBeast) started making YouTube videos at 13 and spent years figuring out what made people watch. One big idea led to another. Then another. That same creative obsession still drives everything MrBeast builds today.

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Meet the Beast businesses.

Simple-ingredient treats on a mission to end child labor in the cocoa industry.

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Toys, collectibles, and creatures from the world of MrBeast Lab.

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Thousands of contestants. Millions in prizes. One massive competition on Prime Video.

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Banking that helps teens and families save, spend, invest, and build money skills early.

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Get paid to post about the creators and brands you love.

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Translation and dubbing that help creators reach audiences around the world.

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YouTube analytics and tools built to help creators make better videos.

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Grab-and-go lunch kits with PRIME Hydration and Feastables inside.

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We Give Back, in a big way.

Philanthropy isn’t a side project. It’s part of why Beast exists. Every brand we build is a vehicle for something larger: meals, trees, wells, scholarships, second chances, and more. And watching helps, too. 100% of the revenue generated by the philanthropy YouTube channel goes directly toward its charitable work.

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ABOUT

So, who is MrBeast?

Before he was MrBeast, Jimmy Donaldson was a teenage gamer from Greenville, North Carolina, making videos for an audience that was still pretty small. For years, almost nobody watched. He kept posting anyway. Then one video changed everything.

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BRING BEAST HOME

From chocolate and collectibles to gear and more, shop your favorites from across the world of Beast.

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